Serwaa Amihere told women to stop buying fakes. Then X inspected her own bag

At an IGNITE women's session, the broadcaster told young women to buy what they can afford, from Zara to Kantamanto at 4 a.m. By Monday morning, a post claiming her Chanel is fake had passed 186,000 views. Nobody has shown proof either way.

By QMS Newsroom26 Oct 2026, 15:00 GMT2 min read

Broadcaster Serwaa Amihere told young women at IGNITE's "The Complete Ignite Woman" session to stop buying fake designer items. A clip of the talk, filmed by The 1957 News, was posted on X by blogger Ameyaw Debrah on Sunday night, 25 October, with the caption "Very offensive". By Monday it had passed 460,000 views, and Serwaa Amihere was among the top trends in Ghana.

What she said

In the clip, she tells the room that the things people carry "form an opinion about you". She describes walking into an office with a fake bag: "immediately I know that it's either you don't know what you are carrying, or you want me to think that you are carrying" the real one.

She says a bag "that costs over $25,000, some people are selling it for 300 cedis". Instead, she points to Zara, Aldo and Primark, and to Kantamanto market "very early in the morning, 4 a.m. ... That's when they are opening the bale fresh." Of second-hand finds, she adds: "Even when you wear it, nobody will know ... But who cares? You're rocking it very nice."

Ameyaw's caption, "Very offensive", is her own phrase from earlier in the same clip.

The bag

At 8:29 a.m. on Monday, an X user quoted the clip and wrote: "The bag is fake tho." The post listed four points: the CC turn-lock overlaps wrongly, the diamond quilting does not line up between the flap and the body, the bottom-right corner is uneven, and the chain lacks metal grommets. It had more than 186,000 views and 1,100 likes by early afternoon.

The photo attached to that post is not from the IGNITE talk. It is a screenshot of Serwaa Amihere's own Instagram post dated 11 October, captioned "Praise the Lord". QMS has seen it only as that screenshot.

What we know

The fake-bag claim is one person's reading of a single photo. No receipt, authentication or physical inspection has been shown publicly, and Serwaa Amihere has not responded as of publication. A new medium Chanel Classic Flap retails at around $11,000 to $11,700 in 2026, according to two resale price guides.

Reactions ranged from jokes about how detailed the inspection was to defence of her message. Others were frustrated that a single accessory took over a talk about building confidence.